Conducted yearly by the Advertising Specialty Institute, findings in this study are based on thousands of in-person and online surveys taken by consumers in the US, Canada, Mexico and parts of Europe. This survey answers questions about promotional products’ reach, consumers’ perceptions of them and how branded products influence buying decisions and products’ impact on consumer opinions of the advertiser.
This study shows the power of promotional products among consumers on a global scale, and their affordable cost-per-impression (CPI) as compared to other forms of advertising.
As the graphic below reveals promotional pens and drinkware are widely owned by consumers across the United States. Nearly 9 in 10 consumers report owning each. In fact, most categories of promotional products are owned by more than half of consumers!