Aya's Promo Picks
  • Blog
  • About
  • Contact

The Effectiveness of Promotional Products as an Advertising Medium

6/26/2014

0 Comments

 
This was a study conducted by PPAI in 2009 (I know, I wish there
was a more recent one), based on about 1,005 participants
who had received a promotional product in the past 24 months.  
Picture
The Message
How do recipients feel about receiving a promotional product? What purpose do they think the item serves? What actions do they take? These are crucial questions every advertiser should know and understand, as the answers can have a dramatic impact on their ROI.

How Consumers Feel
• 83% of American consumers surveyed like receiving a promotional product with an advertising message
• 48% would like to receive promotional products more often
• 38% feel promotional products serve as a constant reminder of the advertiser

How Consumers Act
If free promotional products were being handed out by an advertiser at an event/mall/tradeshow which of the following actions would consumers most likely take?
The Result
According to these survey respondents, promotional products help resonate advertising messages.  When asked to think of a promotional product they had received in the past two years and to recall 1) the specific product, 2) the advertiser, and 3) the message -- a whopping 76.2% recalled all three key pieces of information. 

The Staying Power
Promotional products are powerful, both as effective forms of communication and as useable, necessary tools. The following results reveal just how seamlessly promotional products integrate into life, impacting the daily routines of the recipients.

• 91% had at least one promotional product in their kitchen
• 74% had at least one promotional product in their work area
• 55% had at least one promotional product in their bedroom closet/storage space

The Takeaway
 Target audiences: 

     Like promotional products. 
     Keep promotional products.
     Want more promotional products.

And, to illustrate the direct impact to your bottom line, add in the impressive recall rate
and strong purchase habits post-receipt.

Source
0 Comments



Leave a Reply.

    Categories

    All
    411
    Apparel
    Bags
    Drinkware
    Executive
    Food
    Fun
    Home
    Journals
    Office
    Outdoor
    Packaging
    Phone
    Tech
    Tradeshow Giveaways
    Travel
    Writing Instruments

    View my profile on LinkedIn
    Picture

    Archives

    October 2019
    May 2019
    April 2019
    March 2019
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014