This piece came out earlier this year - it's a silicone LED watch. You touch the face of the watch when you want to know the time and touching the face also changes the functions (can tell you the hour and minutes, date, or seconds). The bright red or white (different LED watch) LED light illuminates the face, not to mention these come in fun colors (we can do these as a custom piece overseas!). These are actually being sold at MOMA stores too ... ours just don't cost as much ;) AND you can brand them! Boom.